ERT

Director, Product Marketing

Job Location US-MA-Boston | US-NC-Raleigh
Shift
M-F 8-5
Type
Regular Full-Time

Overview

ERT is a global data and technology company that minimizes uncertainty and risk in clinical trials so that our customers can move ahead with confidence. With more than 45 years of clinical and therapeutic experience, ERT balances knowledge of what works with a vision for what’s next, so it can adapt without compromising standards.

Powered by the company’s EXPERT® technology platform, ERT’s solutions enhance trial oversight, enable site optimization, increase patient engagement, and measure the efficacy of new clinical treatments while ensuring patient safety. Over the past four years, more than half of all FDA drug approvals came from ERT-supported studies. Pharma companies, Biotechs, and CROs have relied on ERT solutions in 9,500+ studies spanning three million patients to date. By identifying trial risks before they become problems, ERT enables customers to bring clinical treatments to patients quickly – and with confidence. For more information, go to ert.com or follow us on LinkedIn, Twitter, and Facebook.

 

The Director, Product Marketing will lead the development and execution of product and marketing strategy. Captures market insights and translates it into actionable, differentiated positioning which provides value to our customers and drive funnel, signed contracts, and revenue for ERT. Partner closely with the Product Line Executive and leadership team to drive messaging and positioning of ERT offerings, conceive and support new and innovative marketing programs, and enable sales teams with world-class tools and messaging to articulate the value of ERT overall.

Responsibilities

ESSENTIAL DUTIES AND RESPONSIBILITIES:

  1. Partner closely with the Product Line Executive and cross-functional leadership team to lead development and execution of the marketing strategy for a product line.
  2. Market intelligence – be the expert on ERT customers, how they buy and their buying criteria; be the expert on competitive intelligence and how to gain market share.  Translate market research data, customer feedback, and technology trends into meaningful implications to ERT and the specific product line.
  3. Brand Strategy – lead the development of core product positioning,  messaging and segmentation that differentiates ERT products in the market, utilizing metrics to drive success and continuous improvement.
  4. Marketing Strategy – lead the development of innovative, comprehensive and global marketing plans to drive awareness, preference, leads, revenue and customer advocacy.
  5. Demand generation – oversee the development of the strategy and marketing programs that drive demand for ERT products
  6. Lead generation and nurturning – oversee the development of lead generation and nurturing programs that translate into qualified opportunities and revenue.
  7. Sales enablement – articulate the value proposition of the products to the sales team and develop the sales tools that support the selling process of ERT products
  8. Content development – Lead the development of messaging, high quality content and marketing campaigns to support and drive customer acquisition and retention efforts including indentifying key engagements and developing customer success stories.

OTHER DUTIES AND RESPONSIBILITIES:

 

  1. Excellent communication and persuasion skills- able to convincingly sell ideas and plans to internal constituencies, executives, prospects, sales team and analysts.
  2. Self- sufficiency- Identify solutions and strategic direction in spite of high degrees of ambiguity and uncertainty.
  3. Multi tasking and agility- Ability to manage multiple tasks and successfully execute projects under a heavy workload and changing conditions is critical.

Qualifications

QUALIFICATIONS AND SKILLS NEEDED:

 

Well-versed and experienced in marketing service-oriented solutions, not just products, with a strong ability to define, prioritize, and execute the right set of product marketing objectives to help grow demand for our industry leading services.

 

Qualified candidates will possess:

  1. 15+ years of software or clinical industry product marketing experience with at least 5 years experience in a field facing role
  2. Bachelor’s in business or marketing, MBA strongly preferred
  3. Exceptional written/verbal communication skills
  4. Excellent people and management skills to interact with staff, colleagues and cross-functional teams, and third parties with proven ability to influence cross-functional teams without formal authority
  5. Previous experience managing product marketing managers
  6. Hands on, action oriented, and demonstrates a high level of interest in customers.
  7. Demonstrated success defining and launching excellent Products
  8. Willing to travel 25%
  9. Positive, enthusiastic attitude and a passion for quality work
  10. Demonstrate high level of energy/self starter
  11. Team player willing to take on key marketing tasks and projects that will contribute to ERT’s success.

 

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

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